Humanizing Content
Overview
In response to the growing prevalence of AI-generated content and the increasing public desire for transparency, I redesigned the "About Us" pages across several 7Graus products to create a more authentic and human-centric presentation by highlighting the editorial team members behind the content, establishing a stronger bond between the audience and the individuals who produce the information.
Problems and Goals
With a rise in AI-generated content, readers increasingly question content credibility. Therefore the main objectives are:
01. Increasing the visibility of contributors and their roles
02. Effectively communicate the product values and process for creating content
03. Humanize the brand
My Role and Process
I coordinated closely with stakeholders and the editorial team to ensure alignment with the brand’s voice. I managed iterative feedback loops, refining the design in stages to optimize for a seamless launch.
The process centered around creating a flexible layout that could serve as a scalable template to be used in other products from 7Graus. To add a unique touch to each brand, we designed adaptable assets tailored to align with each product's distinct visual language and tone of voice.
Outcomes
Due to shifting priorities, a follow-up analysis on the impact of this initiative wasn’t conducted. However, with additional time, we would have measured the effectiveness of the redesign by tracking metrics for brand trust and comparing user engagement on the new "About Us" pages versus the previous versions.
Potential methods could have included monitoring user time spent on the page, exit rates, and even user feedback surveys to assess whether the new design successfully built trust by highlighting the editorial team.
Team
Product Design: Pedro Diniz e David Afonso
Product Management: Patrícia Monteiro
Editorial: Luís Cabral and Carolina Marcello
Tech: Alexandre Santos, Augusto Zambello and Gonçalo Duarte
Product Management: Patrícia Monteiro
Editorial: Luís Cabral and Carolina Marcello
Tech: Alexandre Santos, Augusto Zambello and Gonçalo Duarte
