Overview
Toda Matéria, one of the largest education platforms in Brazil, expanded its reach by launching a subscription service, Toda Matéria+. The service offers exclusive features and an ad-free experience, designed to support students pursuing higher education.
Problems and Goals
The current layout was not optimized for a PaaS model. So our Goals were:
01. Effectively communicate the new service to users
02. Create a easy to use checkout flow and subscription management system
My Role and Process
I worked closely with Product and stakeholders to design essential aspects of the subscription service, focusing on integrating new user flows like checkout, subscription management, and a dedicated plan comparison page to showcase the benefits of the paid vs free plans.
While another designer developed a landing page for a specific feature, we maintained alignment with daily syncs. I benchmarked various PaaS platforms to identify best practices, designed and validated prototypes and collaborated with marketing and editorial teams to refine copywriting, ensuring a cohesive user experience across all touchpoints.
While another designer developed a landing page for a specific feature, we maintained alignment with daily syncs. I benchmarked various PaaS platforms to identify best practices, designed and validated prototypes and collaborated with marketing and editorial teams to refine copywriting, ensuring a cohesive user experience across all touchpoints.
Outcomes
The new layout launched in October 2024, and so far the results are:
1600 Subscribers in 30 days
40k New registered users
Product Design
Pedro Diniz and David Afonso
Product Management
Patrícia Monteiro and Tiago Costa
Editorial
Luís Cabral and Tâmara Wink
Marketing
Tâmara Wink
Tech
Alexandre Santos and Gonçalo Duarte
Pedro Diniz and David Afonso
Product Management
Patrícia Monteiro and Tiago Costa
Editorial
Luís Cabral and Tâmara Wink
Marketing
Tâmara Wink
Tech
Alexandre Santos and Gonçalo Duarte
Client
Toda Matéria
Toda Matéria