Toda Matéria Plus - Subscription Service
Overview
Toda Matéria, one of the largest education platforms in Brazil, expanded its reach by launching a subscription service, Toda Matéria+. The service offers exclusive features and an ad-free experience, designed to support students pursuing higher education.
Problems and Goals
The current layout was not optimized for a PaaS model. So our Goals were:
01. Effectively communicate the new service to users
02. Create a easy to use checkout flow and subscription management system
My Role and Process
I worked closely with Product and stakeholders to design key aspects of the service for the website, while another designer focused on a landing page for one of the features. We maintained alignment through daily sync meetings. I benchmarked various PaaS platforms to gather best practices, designed and validated prototypes, and collaborated with marketing and editorial teams to refine the copywriting for a cohesive user experience.
Outcomes
The new layout launched in October 2024, and so far the results are:
190 Subscribers in 8 days
40k New registered users
Team
Product Design: Pedro Diniz e David Afonso
Product Management: Patrícia Monteiro e Tiago Costa
Editorial: Luís Cabral
Marketing: Tâmara Wink
Tech: Alexandre Santos e Gonçalo Duarte
Product Management: Patrícia Monteiro e Tiago Costa
Editorial: Luís Cabral
Marketing: Tâmara Wink
Tech: Alexandre Santos e Gonçalo Duarte
