Conexões - Browser Game
Overview
Conexões is a word puzzle game where players challenge their minds by grouping 16 words into 4 categories based on common themes. Inspired by the New York Times "Connections," Conexões offers a new puzzle every day, inviting users to engage in daily brain-training challenges. With a focus on mental agility and fun, the game is designed to captivate and entertain players while enhancing their cognitive skills.
Problems and Goals
Competitors increasingly use gamification to boost retention, Dicio aimed to leverage the growing trend of interactive games. With most of its traffic coming organically from Google, the goal was to introduce more engaging elements through games.
01. Increase user retention and interaction
02. Translate Dicio outgoing tone of voice and visual language to the game
My Role and Process
My role involved collaborating closely with Dicio's editorial and tech teams. I began by benchmarking similar games, then designed components with different behaviors and prototypes to validate our vision. Once approved, I provided handoff documents and worked alongside the tech team to ensure a smooth implementation.
Outcomes
The game launched in June 2024, and so far the results are:
60k Views in 4 months
90% Positive user feedback
43% Retention rate
Team
Product Design: Pedro Diniz e David Afonso
Product Management: Patrícia Monteiro
Editorial: Luís Cabral
Tech: Augusto Zambello
Product Management: Patrícia Monteiro
Editorial: Luís Cabral
Tech: Augusto Zambello
