Overview
The Toda Matéria - Professor of the Year Award aims to bring visibility and recognition to elementary and high school teachers across Brazil. Now in its third edition, the award seeks to celebrate the dedication and impact of educators nationwide.
Problems and Goals
We received some feedback from candidates asking about the prize details and information that were not that clear. Our main goals were:
01. Increase the number of quality applications.
02. Create more effective CTAs to boost engagement.
03. Better copywriting
My Role and Process
I worked closely with the Marketing team to address these goals. I analyzed user behavior through Clarity from the previous edition to optimize the layout. From there, I redesigned key sections, enhancing both visual hierarchy and call-to-action placements.
Outcomes
The award started in 2022, and so far the results are:
3k or more in quality registered candidates
30 Media features from specialized outlets
Product Design
Pedro Diniz and David Afonso
Product Management
Patrícia Monteiro and Tiago Costa
Editorial
Luís Cabral
Marketing
Tâmara Wink, Daniela Pimentel, Paulo Stenzel and Marcelo Guaraci
Tech
Alexandre Santos and Augusto Zambello
Pedro Diniz and David Afonso
Product Management
Patrícia Monteiro and Tiago Costa
Editorial
Luís Cabral
Marketing
Tâmara Wink, Daniela Pimentel, Paulo Stenzel and Marcelo Guaraci
Tech
Alexandre Santos and Augusto Zambello
Client
7Graus
7Graus
Link
7graus.com
7graus.com