7Graus - New Website Design
Overview
7Graus is a leading media group in Portugal, reaching over 200 million monthly visits across the globe. For more than 20 years, the company has been creating digital products that deliver exceptional content.
Problems and Goals
In the previous layout, there was no way of presenting standard and special ways to advertise with 7Graus, and the website does not visually represent the size and maturity of the company. Therefore the main objectives are:
01. Make the website more appealing to potential partners
02. Effectively communicate advertising capabilities
03. Increase contacts from prospective clients
My Role and Process
As part of a two-person design team, I collaborated with product, marketing, tech, and stakeholders to design and validate prototypes.
My process involved visual research and benchmarking to identify opportunities to stand out, followed by low-fidelity prototyping. I managed revisions, iterated on designs, and aligned with stakeholders on brand tone and visual direction, all while ensuring timely delivery and meeting business goals.
Outcomes
The new layout launched in March 2024, and so far the results are:
10% Raise in campaign and partnership conversion from new contacts
Team
Product Design: Pedro Diniz e David Afonso
Product Management: Patrícia Monteiro
Editorial: Luís Cabral, Carolina Marcello, Sofia Soares and Monika Felício
Marketing: Tâmara Wink, Daniela Pimentel
Tech: Alexandre Santos
Product Management: Patrícia Monteiro
Editorial: Luís Cabral, Carolina Marcello, Sofia Soares and Monika Felício
Marketing: Tâmara Wink, Daniela Pimentel
Tech: Alexandre Santos
