Overview
7Graus is a leading media group in Portugal, reaching over 200 million monthly visits across the globe. For more than 20 years, the company has been creating digital products that deliver exceptional content.
Problems and Goals
In the previous layout, there was no way of presenting standard and special ways to advertise with 7Graus, and the website does not visually represent the size and maturity of the company. Therefore the main objectives are:
01. Make the website more appealing to potential partners
02. Effectively communicate advertising capabilities
03. Increase contacts from prospective clients
02. Effectively communicate advertising capabilities
03. Increase contacts from prospective clients
My Role and Process
I collaborated with product, marketing, tech, and stakeholders to design and validate prototypes.
Outcome
10% Raise in campaign and partnership conversion from new contacts.
Product Design
Pedro Diniz and David Afonso
Product Management
Patrícia Monteiro
Editorial
Luís Cabral, Carolina Marcello, Sofia Soares and Monika Felício
Marketing
Tâmara Wink and Daniela Pimentel
Tech
Alexandre Santos
Pedro Diniz and David Afonso
Product Management
Patrícia Monteiro
Editorial
Luís Cabral, Carolina Marcello, Sofia Soares and Monika Felício
Marketing
Tâmara Wink and Daniela Pimentel
Tech
Alexandre Santos
Client
7Graus
7Graus
Link
7graus.com
7graus.com