Born in Minas Gerais, Brazil, I began my career in graphic design and have always viewed design through a systemic lens—where every element plays a role in creating cohesive and meaningful experiences. For me, design is process and impact, which naturally led me to product design, allowing me to apply this holistic approach to create user-centered digital experiences.
Now based in Portugal, I work on design solutions for digital products that reach millions of people. My work thrives on collaboration, bridging design, business goals, and technology to craft seamless, impactful experiences.
With over a decade of experience, I blend creativity and strategy to design products that make a lasting difference in people’s lives. Pop culture has always influenced my work, particularly the creative processes behind music, games, and movies. I’m fascinated by how designers and artists solve complex problems in these mediums, which continually inspires my approach to design. I believe that design is a powerful tool for creating meaningful experiences.